Challenge
To build a brand from scratch show Indians that cocktails can be easy, convenient and still be fun!
We provided end-to-end services for what was initially Cocktail and Co. Through ideating a vibrant launch plan, creating a robust digital marketing campaign. We also created stunning packaging and collateral for them. They have gained traction, have a solid organic following and have good brand recognition, especially in Goa.
What we do
Branding strategy that extends from the first sip to last call
Three people, nine months and travel over fifteen thousand kilometres by road across three states were what it took to create “Cocktail & Co”. It took BrandsJar and a bit of our branding magic to transform it into InACan
Our job was simply to let consumers know that they would taste quality and perfection – All within the comfort of their homes with every sip.
Our launch plan began with a combination of print ads in goa supported by a full-throttle digital campaign that conveyed the USP’s of the brand. From designing the logo and packaging to curating content that engages audiences, Brands Jar did it all.
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Easy-to-manage website UI samples.
