Segway
The sustainable solutions purveyor
Challenge
Have you ever come across a product that became synonymous with its brand? Segway is a prime example—a renowned American brand and an industry pioneer in micro mobility.
When Segway set its sights on launching in the Indian market, they believed that their products would resonate well with Indian consumers. However, there were legitimate concerns regarding the product's relevance and its price justification within the Indian context.
Solution
To address these challenges head-on, our team orchestrated a powerful marketing campaign that combined the perfect blend of website development, captivating photoshoots, and strategic social media initiatives. Our goal was to showcase the utilitarian and aspirational value of Segway, generating the necessary buzz to successfully introduce the brand to Indian consumers.
The outcome? An extraordinary response that exceeded expectations! In just two months, our efforts led to achieving pre-booking targets and captivating the Indian market. Through compelling visuals, engaging content, and targeted messaging, we not only convinced potential customers of Segway’s suitability for Indian conditions but also ignited a sense of excitement and anticipation.
ROAS on all ad spends
0
Engagement rate
0
%
Social Media
@huse.segway
Branding
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Website
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Performance Marketing
We executed three distinct campaigns for Segway, encompassing awareness, retargeting, and lead generation objectives. Each campaign had its unique purpose, and the ad strategies were meticulously coordinated with Segway’s field sales team.
