Maserati
Beauty with performance, power with elegance
Challenge
Maserati, an esteemed heritage brand, has established its presence in the Indian market over the past few years. However, it confronts intense competition from brands such as Lamborghini. The launch of the Levante Trofeo, touted as Maserati's flagship SUV, in India presented an opportunity for Maserati to generate unprecedented excitement and anticipation around the product.
Solution
The successful launch of Maserati in India was made possible by a well-coordinated digital marketing strategy and a strategic sales approach. Over time, the leads generated through these efforts gradually translated into actual sales. This achievement can be attributed to a combination of actions, including the systematic delivery of drip email campaigns to potential clients, effective social media promotions, and meticulous event planning for the launch, all contributing to Maserati's remarkable success
Social Media
@petalmaserati.india
Branding
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Website
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Performance Marketing
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